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May 15, 2008

Eco-Friendly Underwear

There isn't much that hasn't been greenwashed in an attempt to capitalize on the enviromoonbattery craze — including underwear.

Triump International Japan has unveiled an environmentally friendly "Solar Power Bra" that allegedly generates enough electricity to charge a mobile phone or iPod. Unfortunately it requires direct sunlight, and women tend to wear clothes over their bras. But as with all things environmental, it's the gesture that counts, not actual effectiveness.

Testifies model Yuko Ishida:

It is very comfortable and I can really feel involved in eco-friendly efforts as well.

The company also markets a bra that serves Gaia by converting into a reusable shopping bag.

Yuko proudly models the solar-powered brassiere.

On tips from Wiggins and Burning Hot.

Posted by Van Helsing at May 15, 2008 8:15 AM


Yuko needs to grow a brain. Maybe they'll get Madonna to promote it!

Posted by: HoosierArmyMom at May 15, 2008 8:26 AM

Do edible undies count as eco-friendly?

Posted by: Farmer Ted at May 15, 2008 8:49 AM

A bra that converts into a reusable shopping bag.

What a convenience for shoplifters! It might just make their war against those evil retailers a little easier.

Posted by: on-the-rocks at May 15, 2008 8:51 AM

Just try walking into an airport with one those! LOL!

Looks more like an eco friendly suicide bomber vest.

Posted by: Anonymous at May 15, 2008 9:25 AM

how many resources were wasted to make and display a stupid useless eco bra that will never be used. i wish some of these people could realize how ridiculous some of this crap is.

Posted by: jdt at May 15, 2008 9:55 AM

It is a stupid invention.

Everyone know the greatest invention over the last few decades is the "Beer-Can-Holder Baseball Cap". American ingenuity at its peak.

Posted by: Jimbo at May 15, 2008 10:15 AM

This is perfect, lets have that little lady parade what other models this invention comes in....

Posted by: nom de guerre at May 15, 2008 11:14 AM

What an asshat. But she does look good enough to bend over a piano after you rip that stupid asshat gizmo off her body.

Posted by: Anonymous at May 15, 2008 12:20 PM

Japan, providing 90% of the world's crazy $&*! Man, she looks like a twig. Someone show her to a BK.

Posted by: conservativeteen at May 15, 2008 12:50 PM

They should market it to San Francisco Dikes on Bikes, and the Dikes can get electric Bikes to plug it into. Then they could (very soon) take not only thier married tax credits, but also get rainbow carbon credits to boot.

Posted by: Oiao at May 15, 2008 3:22 PM

OIAOOOOO, STFU.. you know you want one for yourself... CLOSET Q !!!

Posted by: nom de guerre at May 15, 2008 3:29 PM

To paraphrase an old cartoon line:
"I like the Japanese, they're silly!"

Posted by: KHarn at May 15, 2008 3:34 PM

I don't know why she thinks she needs a bra. Sheesh.

Posted by: anon at May 15, 2008 5:43 PM

It's never a good thing when there is more ON the bra then IN the bra...

Posted by: Radioactive Monk at May 16, 2008 8:20 AM

It would make more sense to try to capture body heat or movement to generate electricity than to try to use sunlight.

Posted by: James McEnanly at May 16, 2008 2:09 PM