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January 30, 2010

CBS Is Trying to Get on My Good Side

Posted by Gregory of Yardale at January 30, 2010 4:03 PM

First, CBS ticked off the progressive left by letting a pro-life group air a commercial during the SuperBowl that reminds women there are choices other than abortion, and that unexpected babies can grow up to be wonderful human beings. Now, they have really ticked off the progressive left by rejecting a commercial for a homosexual dating service.

The network said its sales department had difficulty verifying the credit of the site to guarantee payment of the estimated $2.5 million cost to air the ad.

"After reviewing the ad - which is entirely commercial in nature - our Standards and Practices department decided not to accept this particular spot," said CBS in a statement. "As always, we are open to working with the client on alternative submissions."

Sources said the network felt the site was using the tried-and-true tactic of generating free publicity by submitting a Super Bowl ad they knew was likely to be rejected and was ultimately unwilling to pay for.

This seems like a valid interpretation. I mean, considering the target audience, wouldn't the Oscar Ceremonies be a better ad buy for this company?

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