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February 19, 2007
Global Warming and the "Irony Tipping-Point"
Posted by Dave Blount at February 19, 2007 6:24 PM
The fashion world is no doubt infested with moonbattery — but at least it knows better than to take global warming seriously, judging by the ads promoting Diesel's spring/summer collection. The theme is the sort of environmental doom preached so theatrically by Al Gore — except that nobody seems too worried about it. As WaPo puts it:
Diesel's models are dressed fashionably if barely (to accommodate the weather) and they lounge amid this hip dystopia in glamorous unconcern, fanning themselves or applying suntan lotion to one another's tawny backs.
Actually, the folks at Diesel may be trying to be serious, to the extent it's possible to be serious and still be hiply ironic. In the past they ran ads condemning smoking by pretending to advocate it for the sake of developing a "sexy cough."
Certainly WaPo doesn't want you to think that the War on Weather is a laughing matter:
That global warming is being spoofed by a retailer in the pages of Vogue and Esquire suggests that the issue is sufficiently widespread and accepted to have reached the irony tipping-point.
In other words, there really is a consensus on global warming, because trendoid fashion ads are ironic about it. WaPo has reached the absurdity tipping-point.
On a tip from V the K.
