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January 21, 2006

Snack Nazis Target SpongeBob SquarePants

Posted by Dave Blount at January 21, 2006 8:49 AM

An alliance of self-appointed food police has announced a lawsuit intended to disrupt the sinister alliance between Viacom (owner of Nickelodeon) and Kellogg that entails using cartoon characters to market kid food to kids.

"Nickelodeon and Kellogg engage in business practices that literally sicken our children," one of the plaintiffs has proclaimed.

While it has been found that advertising does in fact increase demand for the products being advertised, whether the products in question have any negative effect on kids is debatable:

In one of the few studies to examine snack food consumption and childhood obesity, Harvard researchers recently reported no relation between intake of snack foods and subsequent changes in bodyweight among the study’s 6,774 boys and an inverse relation (meaning snack food intake was associated with lower weight gain) among the 8,203 girls.

Hat tip: Wiggins

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