December 31, 2005
Posted by Dave Blount at December 31, 2005 10:19 AM
In Swedish fashion news, Cheap Monday jeans are making a name for themselves by prominently featuring their logo: a grinning skull with an upside-down cross carved into its forehead.
"It is an active statement against Christianity," declared logo designer Bjorn Atldax. According to Atldax, the purpose is not just to sell jeans, but to encourage hostility toward the "force of evil" that is Christianity.
Rev. Karl-Erik Nylund, vicar of St. Mary Magdalene Church in Stockholm, regards the jeans as a "deliberate provocation" against Christians. As he observed, "No one wants to provoke Jews or Muslims, but it's totally OK to provoke Christians."
But Orjan Andersson, the creator of the brand, doesn't take Atldax's message as seriously. "I'm not interested in religion," he said. "I'm more interested in that the logo looks good."
Obviously, if the logo were an Islamic crescent in a circle with a slash through it, no one would care how good it looked.
The jeans have been selling well at about $50 a pair.
Hat tip: Wiggins